Brilliant video on behavioural economics. Rory Sutherland amuses the audience in Oxford with his talk in which he touches the matter of advertising, re-branding and intangible values. Not only funny, but also very, very interesting. Definitely worth a watch. Available with English subtitles.
Cheers,
John A62
PS In 11th minute he mentions 'Nudge' by Richard Thaler and Cass Sunstein :) for a brief reminder, click here.
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